Bachelor of Arts in Communication

Academic Program Mission Statement:

Communication and media saturate our lives and shape our reality. In this perpetually-connected world, the ability to communicate effectively through media is critical to every organization. Change and innovation are hallmarks of the communication fields. To launch students into successful careers we provide rigorous training in practical skills, as well as an understanding of media history, theory, research, ethics and law within a broad grounding in the liberal arts. Communication students gain theoretical training and practice in vital industry skills, such as collaboration and critical thinking. The Bachelor of Arts in Communication prepares students for communication careers or graduate study by allowing them to focus on specialized areas of in media production, journalism, or public relations, while offering diverse perspectives on the industry. The required internship, and an optional second, as well as a year-long capstone project, gives students an opportunity to enhance their professional development and integrate communication theory and practice through hands-on work experience.

Student Program Learning Outcomes:

  1. Demonstrate knowledge of the conceptual, historical and theoretical perspectives that inform the communication field.

  2. Analyze the global impact of media and media institutions on society and culture.

  3. Interpret and apply the laws and ethical codes that guide the communication field.

  4. Communicate a message effectively through speaking, writing and other media, aimed at a particular audience.

  5. Create and deliver theoretically-informed media content using convergent media technology.

Recommended Course Sequencing

FIRST YEAR

CO103 Introduction to Mass Communication
CO110 Public Speaking
CO114 Media & Modern Society
CO125 Digital Storytelling
EN105 Advanced English Composition *
HU100 Foundations of Liberal Arts **
HU103 World History: 1500 to Present
MH204 Pre-Calculus *
SS107 Introduction to Sociology
Ways of Knowing Requirement ***

SECOND YEAR

CO122 Introduction to Public Relations & Advertising
CO201 Writing for Media
CO202 Introduction to Video
CO235 Media Law & Ethics
CS155 Introduction to Website Development & The Internet
EN206 Introduction to Literature
SC103 Principles of Biology (4 credits)
SC232 Environmental Science (4 credits)
Historical & Global Awareness Requirement ***
Elective

THIRD YEAR

CO315 Social Media Tools
CO325 Media Research & Analytics
CO332 TV Studio Production
CO415 Multimedia Journalism
HU305 Ethics
200-level (or higher) Communication, English, or Humanities Elective or CO299 Communication Internship I
Diversity & Identity Requirement ***
Electives (3)

FOURTH YEAR

CO426 Advanced Video Production
CO493 Communication Capstone I: Proposal
CO494 Communication Capstone II: Development & Implementation
CO499 Communication Internship II or CO498 Communication Bachelor Thesis or 300-level (or higher) Communication Elective
HU400 Synthesis of Liberal Arts
300-level (or higher) Communication Elective
Aesthetic Appreciation Requirement ***
Electives (3)

Total Credits Required For Graduation: 122
* by placement
** If you have 15 or more accepted transfer credits, you may replace HU100 with an Arts and Science elective.
*** See course catalog or this page for a listing of courses. 

Please see course descriptions for prerequisites. All courses are 3 credits unless otherwise indicated.

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