Bachelor of Science in Business Management - Marketing Concentration

Academic Program Mission Statement:
All types of businesses utilize marketing professionals to ensure success with their products and/or services. Marketing knowledge and skills are necessary in every industry to create and implement strategies to increase profit and brand awareness. The marketing major allows students to examine marketing techniques and research used by business entities and to learn how to analyze marketing plans to effectively make marketing choices for business success. The marketing curriculum offers a wide variety of courses that emphasize marketing concepts and theories and application of research to marketing plans. Students will start by learning the fundamentals of marketing such as price, promotion, product and placement and advance to upper level courses in consumer behavior, branding, advertising and promotion, and marketing research. The marketing internship provides students with the opportunity to work with marketing professionals dealing with real-world situations in a variety of dynamic companies.

Program Student Learning Outcomes:

  1. Demonstrate knowledge of self, society and the importance of marketing in organizations.
  2. Demonstrate comprehensive professional marketing knowledge, including product, branding, pricing, promotion, distribution and their relationship to each other. 
  3. Thoughtfully formulate questions, gather, analyze and apply marketing data and information to make sound marketing decisions.
  4. Communicate effectively by presenting marketing ideas orally and in writing in a myriad of business situations. 
  5. Identify and reconcile ethical and legal issues that pertain to marketing.

Recommended Course Sequencing

FIRST YEAR

AC101 Principles of Financial Accounting
AC102 Principles of Managerial Accounting
EC102 Microeconomics
EN105 Advanced English Composition *
HU100 Foundations of Liberal Arts **
HU103 World History: 1500 to Present
MH220 Calculus I *
MK105 Principles of Marketing
Ways of Knowing Requirement ***
Elective 

SECOND YEAR

AC204 Principles of Finance
EC103 Macroeconomics
EC206 Introduction to Literature
MH216 Statistics
MH210 Consumer Behavior
MN105 Principles of Management
MN200 Business Law
SC103 Principles of Biology (4 credits)
SC232 Environmental Science (4 credits)
Historical & Global Awareness Requirement ***

THIRD YEAR

CO302 Writing for Public Relations or CO343 Advertising Writing
HU305 Ethics
MK305 Marketing Research
MK313 Advertising & Promotion
MK315 International Marketing
MN325 Organization Theory & Behavior
MN352 Business Research Methods
Diversity & Identity Requirement ***
Electives (2)

FOURTH YEAR

CO315 Social Media Tools
HU400 Synthesis of Liberal Arts
MK414 Marketing Planning & Strategy
MN405 Strategic Management
MN421 Operations Management
MN485 Public Relations & Crisis Communication
MK499 Marketing Internship or MK498 Marketing Bachelor Thesis or 300-level (or higher) Business Elective
Aesthetic Appreciation Requirement ***
Electives (2)

Total Credits Required For Graduation: 122

* by placement
** If you have 15 or more accepted transfer credits, you may replace HU100 with an Arts and Sciences elective.
*** See course catalog or this page for listing of courses. 

Please see course descriptions for prerequisites. All courses are 3 credits unless otherwise indicated.

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